Outdoor media is a great way to make an impression. There are many types of billboard designs that are tailored to a certain message or goal. Some are simply informative others want to create a powerful message. When creating a billboard there are many factors that come into play. What is the goal or purpose? Who is your target audience? What is the demographic scope of where the board will be displayed? Are there other boards that correlate with this one? etc.
After answering these questions you have a better perspective on what things should be in your design. A photo's worth 1000 words. This is very true, you can have a great message, add a photo that encompasses the message and you will have a great design. Below you will see a variety of billboards that I have designed that have been displayed throughout various locations in North, Central and South Utah.