With a new and eye-catching campaign engagement saw an immediate increase. MMU has seen an increase of 38% of enrolling students through submissions directly related to the new brand.
Mount Mercy University
Strategic Brand Design
Every face, every keystroke, every color are aligned in a specific and consistent way in order to achieve a solid brand identity.
Constant CRO and A/B Split Testing
Every digital ad and website is constantly tested against multiple variants in order to find the most effective creative.
Marketing and Digital Strategy
Who is your target audience? What are their interests? What is their income range? What reasons do they have to buy your product? How are you reaching them? All of these questions need to be answered in order to properly execute any marketing campaign.
Student Lifestyle Tracking (Stage Based Funnel Marketing)
Brand Creation, Design, Web, Digital, Apparel, Traditional, Strategy
2017 — Present